How to Optimize Your Website for Google AdX (Ad Exchange) in 2025
Google AdX (Google Ad Exchange) pioneers one of the most robust monetization channels available for publishers. While in Google AdSense you will get fixed CPC/CPM rates, AdX let you let your ad space for get a bid in real-time bidding (RTB), only to increase your eCPM and income.
In this guide, you’ll learn:
✅ Google AdX & How it Works
✅ Google AdX vs AdSense: Why Google AdX Is Better?
✅ How Can You Get Access to Google AdX?
✅ Strategies to Boost AdX eCPM & Revenue
Let’s dive in!
What is Google AdX & How Does It Work?
Google Ad Exchange (AdX): AdX represents a premium advertising marketplace where high-quality advertisers seamlessly compete for your ad inventory. It offers:
✔️ Advertisers compete for your ad space (Programmatic real-time bidding (RTB))
✔️ High CPA rates – More competition leads to higher payout per impression.
✔️ Multiple demand sources – Not just AdSense – Work with premium advertisers.
What Is the Difference Between AdX & AdSense
Feature
Google AdSense
Google AdX
Pricing Model
Fixed CPC & CPM
Real-Time Bidding (RTB)
Ad Quality
Limited to Google Ads
Advertisers & Agencies Premium
Revenue Potential
Lower
Higher (More competition)
Control Over Ads
Basic
Starting (Price floors, blocking categories)
Eligibility
Open to all
Requires approval (min. traffic & policies)
Bottom line — AdX is always a better monetization solution than AdSense, simply because of its higher earnings potential, but keeping money flowing through AdX requires constant optimization.
How to Gain Access for Google AdX
AdSense is not directly available for Google AdX. To access it, you need to:
1️⃣ Become Eligible to Appear in AdX
Thus, a minimum of 5M+ pageviews/month is required (the more the better for direct access). ️
Original + great content ✔️
✔️ Abiding to Google’s Ad Policies
✔️ Safe website, actively visited traffic
2️⃣ Join through a Google MCM (Multiple Customer Management) Partner
If your website doesn’t fulfill the direct eligibility, you can use AdX via Google MCM partners, like:
Ezoic
Mediavine
MonetizeMore
AdPushup
PubGalaxy
Tip: If you partner with an MCM you’ll have quicker access to AdX & and more optimization tools.
The Best Practices to Super Optimize for Google AdX
1️⃣ Optimize Page Speed & Core Web Vitals
Why? An accelerated website provides better user experience & advertisement viewability that directly results in higher eCPM.
✔️ Test the speed of your website using Google PageSpeed Insights
✔️ Fix Core Web Vitals:
✅ LCP (Lord Cobra Profound): Images optimize & lazy load.
✅ FID (First Input Delay): Cut down on the time it takes to execute JavaScript.
✅ CLS (Cumulative Layout Shift): Avoid ads jumping around.
Here are some tools you can use for speed optimizations:
Cloudflare (CDN)
WP Rocket (for WordPress sites)
Lazy Load Plugins (For deferring off-screen images)
2️⃣ Placing Ads from Sudan to Generate double Revenue
Why? AdX gives higher rewards for high viewability & engagement.
✔️ Better Ad Placements to get higher eCPM:
Above the Fold (ATF) : 300×250, 728×90, or 970×250
In-Content Ads: 336×280 or 300×250 after first paragraph
Sticky Ads: 300×600 (sidebar)/728×90 (footer)
⚪ Interstitial Ads: Shown between page loads (for mobile)
Tip: Use the A/B testing tools like Google Optimize to do some testing with different ad layouts.
3️⃣ Increase Competition Using Header Bidding
Why? With header bidding, all the ad networks bid at the same time, which helps boost eCPM.
✔️ Top Header Bidding Solutions:
Prebid.js (Open-source)
Google Open Bidding (through GAM)
AdX + Amazon TAM (Even Higher Bids)
TIP: Work with MCM networks that enable header bidding so that you can conduct a quick integration.
4️⃣Optimize Ad Revenue with Floor Pricing
Why? By implementing a minimum price floor, you can guard the value of your ad space against low-paying advertisers.
✔️ How to Set Price Floors:
Analyse historical eCPM (Google Ad Manager)
Multi-tiered floor pricing by geography & device type
A/B test various floor value levels
⚡️ Tip: Use Dynamic Floor Pricing to dynamically price based on demand.
5️⃣ Prioritize Quality Traffic
Why? A motivated audience, resulting in better ad rates.
✔️ Strategies for Increasing Traffic Quality:
On-track with Tier 1 countries (US, UK, Canada, Australia)
Block bot traffic (Cloudflare & reCAPTCHA)
Improve user experience (Enhancing UI/UX & bounce rate)
Tip: Track traffic source with Google Analytics && remove bad most referring domains ✌⛱
6️⃣ Turn on Ad Refresh for Additional Impressions
Why? Ad refresh serves new ads on the same page, it helps to increase impressions & revenue.
✔️ Ad Refresh Best Practices:
Turn on Active View Refresh (Google Ad Manager)
Configure refresh intervals (30–90 seconds)
Refresh ONLY when ads are in view
Tip: Implement lazy-loading ads so it does not interfere with Core Web Vitals.
7️⃣ Prevent Low-Paying Ad Categories From Running
Why? Low CPM + Low competition ad categories lower overall eCPM.
✔️ How to Block Low eCPM Ads:
Google Ad Manager → Blocking Controls → Ad Categories
Disable low-value categories (Gambling, Politics — etc.)
Allow high-paying niches (Tech, Finance, SaaS, eComm)
Final Thoughts: How To Get The Most Out Of AdX
Best Practices Quick Overview:
✔️ Optimize site speed & Core Web Vitals
✔️ Change ad placement for less viewability
✔️ Best practices of header bidding to increase competition
✔️ Establish price floors to optimize CPMs
✔️ Specializing in Traffic & Engagement
✔️ Allow ad refresh for increased impressions
✔️ Deny ads from low-value categories
Pro Tip: If you find it hard to optimize AdX yourself, look for a Google MCM partner that will agitate on the optimizations & provide better sources of demand.
What is your most significant problem with AdX? Let us know in the comments!